Privacy Policy

1) Introduction and Contact Details of the Controller

 
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data means any data by which you can be personally identified.
 
1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Salind UG (limited liability), Auf der Fuhr 3, 51570 Windeck, Germany, Tel.: +49 (0) 2292 39 499 60, Email: info@salind-gps.de. The controller responsible for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
 
1.3 The controller has appointed a data protection officer, who can be contacted as follows: “Johannes Schmitz, Auf der Fuhr 3, 51570 Windeck, +49 (0) 2292 39 499 60, datenschutz@salind”
 

2) Data Collection When Visiting Our Website

 
2.1 When you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to the page server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
 
Our visited website
Date and time at the moment of access
Amount of data sent in bytes
Source/reference from which you accessed the page
Browser used
Operating system used
IP address used (where applicable: in anonymized form)
 
Processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used in any other way. However, we reserve the right to subsequently review the server log files should there be concrete indications of unlawful use.
 
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string “https://” and the lock symbol in your browser line.
 

3) Cookies

 
In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted after the browser is closed (so-called “session cookies”), while others remain on your device for longer and enable the storage of page settings (so-called “persistent cookies”). In the latter case, you can find the storage period in the overview of your web browser’s cookie settings.
 
If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6(1)(b) GDPR either for the performance of the contract, in accordance with Art. 6(1)(a) GDPR in the event that consent has been given, or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
 
You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general.
 
Please note that if cookies are not accepted, the functionality of our website may be restricted.
 

4) Contact

 
4.1 Trusted Shops
 
For review reminders, we use the services of the following provider: Trusted Shops AG, Subbelrather Str. 15c, 50823 Cologne, Germany.
 
Solely on the basis of your express consent in accordance with Art. 6(1)(a) GDPR, we transmit your email address and, where applicable, further customer data to the provider so that the provider can contact you by email with a review reminder.
 
You may revoke your consent at any time with effect for the future vis-à-vis us or the provider.
 
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.
 
4.2 Zammad
 
To process customer inquiries, we use the email ticketing system of the following provider: Zammad GmbH, Marienstraße 11, 10117 Berlin, Germany.
 
If you submit contact inquiries by email via our website, these are stored and organized in the ticket system in order to enable chronological processing and improve the service experience. You can view the current status of the processing of your request at any time via the individually assigned ticket number.
 
For the organization and processing of inquiries, personal data is collected according to the scope of its provision, but in any case at least surname, first name, and email address, transmitted to the provider, stored there, and read out.
 
The legal basis for processing this data is our legitimate interest in the efficient organization of our customer service, in responding to your request as quickly as possible, and in optimizing our service offering in accordance with Art. 6(1)(f) GDPR.
 
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.
 
4.3 WhatsApp Business
 
We offer visitors to our website the opportunity to contact us via the WhatsApp messaging service of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called “Business version” of WhatsApp.
 
If you contact us via WhatsApp in connection with a specific business matter (for example, an order placed), we store and use the mobile phone number you use on WhatsApp and – if provided – your first and last name in accordance with Art. 6(1)(b) GDPR to process and respond to your request. On the basis of the same legal basis, we may ask you via WhatsApp to provide additional data (order number, customer number, address, or email address) in order to assign your request to a specific process.
 
If you use our WhatsApp contact for general inquiries (for example, about our range of services, availabilities, or our website), we store and use the mobile phone number you use on WhatsApp and – if provided – your first and last name in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in the efficient and timely provision of the requested information.
 
Your data will always only be used to respond to your request via WhatsApp. No disclosure to third parties takes place.
 
Please note that WhatsApp Business obtains access to the address book of the mobile device we use for this purpose and automatically transfers telephone numbers stored in the address book to a server of its parent company Meta Platforms Inc. in the USA. For the operation of our WhatsApp Business account, we use a mobile device in whose address book only the WhatsApp contact data of users who have also contacted us via WhatsApp are stored.
 
This ensures that every person whose WhatsApp contact data is stored in our address book has already consented, when first using the app on their device by accepting the WhatsApp terms of use, to the transfer of their WhatsApp telephone number from the address books of their chat contacts in accordance with Art. 6(1)(a) GDPR. A transfer of data of users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.
 
Please refer to WhatsApp’s privacy policy for the purpose and scope of data collection and the further processing and use of the data by WhatsApp, as well as your rights and setting options for protecting your privacy: https://www.whatsapp.com/legal/?eea=1#privacy-policy
 
Within the scope of the above-mentioned processing operations, data may be transferred to servers of Meta Platforms Inc. in the USA.
 
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
 
4.4 When you contact us (e.g. via contact form or email), personal data is processed exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose.
 
The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that no statutory retention obligations conflict with this.
 

5) Comment Function

 
As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the commentator name you selected is stored and published on this website. Furthermore, your IP address is logged and stored. This storage of the IP address is carried out for security reasons and in the event that the person concerned violates the rights of third parties or posts unlawful content by means of a submitted comment. We require your email address in order to contact you if a third party should object to your published content as unlawful.
 
The legal bases for storing your data are Art. 6(1)(b) and (f) GDPR. We reserve the right to delete comments if they are objected to as unlawful by third parties.
 

6) Use of Customer Data for Direct Advertising

 
6.1 Subscription to our email newsletter
 
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and is used in order to address you personally. For the newsletter dispatch, we use the so-called double opt-in procedure, which ensures that you only receive newsletters once you have expressly confirmed your consent to receive the newsletter by activating a verification link sent to the email address provided.
 
By activating the confirmation link, you grant us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your email address at a later time. The data we collect when you register for the newsletter is used strictly for a specific purpose.
 
You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the controller named above. Once you have unsubscribed, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this as permitted by law and about which we inform you in this statement.
 
6.2 Klaviyo
 
Our email newsletters are sent via this provider: Klaviyo, 225 Franklin St, Boston, MA 02110, USA.
 
On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided when registering for the newsletter to this provider in accordance with Art. 6(1)(f) GDPR so that the provider can handle the newsletter dispatch on our behalf.
 
Subject to your express consent pursuant to Art. 6(1)(a) GDPR, the provider also carries out a statistical success evaluation of newsletter campaigns by means of web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the content of the newsletter. Device information (e.g. time of access, IP address, browser type, and operating system) is also collected and evaluated, but is not merged with other data sets.
 
You can revoke your consent to newsletter tracking at any time with effect for the future.
 
We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits disclosure to third parties.
 
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
 
6.3 Product availability notification by email
 
For items that are temporarily unavailable, you can subscribe to receive product availability notifications by email. In this case, we will send you a one-time email notification about the availability of the item you selected. The only mandatory information required for sending this notification is your email address. Providing additional data is voluntary and may be used to address you personally. For sending emails, we use the so-called double opt-in procedure, which ensures that you will only receive a notification once you have expressly confirmed your consent by activating a verification link sent to the email address provided.
 
By activating the confirmation link, you grant us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your email address at a later time. The data collected by us when you register for our email notification service for product availability is used strictly for a specific purpose.
 
You can unsubscribe from the availability notifications at any time by sending a corresponding message to the controller named above. Once you have unsubscribed, your email address will be immediately deleted from the distribution list set up for this purpose unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this as permitted by law and about which we inform you in this statement.
 
6.4 Shopping cart reminders by email
 
If you abandon your purchase with us before completing the order, you have the option of receiving a one-time reminder by email about the contents of your virtual shopping cart.
 
The only mandatory information required for sending this reminder is your email address. Providing additional data is voluntary and may be used to address you personally. For sending emails, we use the so-called double opt-in procedure, which ensures that you will only receive a notification once you have expressly confirmed your consent by activating a verification link sent to the email address provided.
 
By activating the confirmation link, you grant us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR for sending a shopping cart reminder. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your email address at a later time. The data collected by us when registering for our email notification service is used strictly for a specific purpose.
 
You can unsubscribe from shopping cart reminders at any time by sending a corresponding message to the controller named above. Once you have unsubscribed, your email address will be immediately deleted from the distribution list set up for this purpose unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this as permitted by law and about which we inform you in this statement.
 
6.5 The software solution of the visitor recovery service provider Exceed Solutions GmbH, c/o Bennet Polenz, Bunsenstr. 5, 22765 Hamburg, is used on this website.
 
We process your session data (URL, referrer URL, times of page access and redirection, content-related information about the user session (e.g. products in the shopping cart; product price; categories, delivery price, time of purchase, and similar), session ID for identification) in order to present you with further products that may be of interest to you. Insofar as we store this information on your end device or retrieve it from it, this is done on the basis of your consent pursuant to Section 25(1) TTDSG. The subsequent processing of your personal data is likewise carried out on the basis of your consent pursuant to Art. 6(1) sentence 1 lit. a GDPR. The data is stored for 40 days.
 
Right of withdrawal:
 
If we process your data on the basis of your consent, you have the right to withdraw your consent at any time with effect for the future. This means that the lawfulness of the processing carried out on the basis of your consent until the withdrawal is not affected. The declaration of withdrawal may be made informally and does not require justification. You can withdraw your selection at any time via the “Cookie Settings” at the bottom of our website.
 
All data protection-related information concerning Exceed Solutions GmbH can be found at: https://recova.ai/de/datenschutzerklaerung
 

7) Data Processing for Order Handling

 
7.1 To the extent necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6(1)(b) GDPR.
 
If, on the basis of a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact data you provided when placing the order (name, address, email address) in order to personally inform you about upcoming updates within the legally prescribed period by suitable communication channels (such as by post or email) within the framework of our legal information obligations pursuant to Art. 6(1)(c) GDPR. Your contact data will be used strictly for the purpose of informing you about updates owed by us and will only be processed by us to the extent necessary for the respective information.
 
For the processing of your order, we also work together with the following service provider(s), who support us wholly or partly in the performance of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.
 
7.2 Amazon Fulfillment (FBA)
 
For order processing, we use the following provider: Amazon EU S.a. r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg.
 
Name, address and, where applicable, further personal data are passed on to the provider exclusively for the purpose of processing the online order in accordance with Art. 6(1)(b) GDPR. Your data is only passed on insofar as this is actually necessary for processing the order.
 
7.3 Disclosure of personal data to shipping service providers
 
– DHL
 
We use the following provider as transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany.
 
We pass on your email address and/or telephone number to the provider in accordance with Art. 6(1)(a) GDPR before delivery of the goods for the purpose of coordinating a delivery date or announcing delivery, provided that you have given your express consent for this during the ordering process. Otherwise, for the purpose of delivery we only pass on the recipient’s name and the delivery address to the provider in accordance with Art. 6(1)(b) GDPR. The disclosure only takes place insofar as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery announcement is not possible.
 
Consent may be revoked at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.
 
– DHL Express
 
We use the following provider as transport service provider: DHL Express Germany GmbH, Heinrich-Brüning-Str. 5, 53113 Bonn, Germany.
 
We pass on your email address and/or telephone number to the provider in accordance with Art. 6(1)(a) GDPR before delivery of the goods for the purpose of coordinating a delivery date or announcing delivery, provided that you have given your express consent for this during the ordering process. Otherwise, for the purpose of delivery we only pass on the recipient’s name and the delivery address to the provider in accordance with Art. 6(1)(b) GDPR. The disclosure only takes place insofar as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery announcement is not possible.
 
Consent may be revoked at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.
 
– FedEx
 
We use the following provider as transport service provider: FedEx Express Germany GmbH, Langer Kornweg 34 k, 65451 Kelsterbach, Germany.
 
We pass on your email address and/or telephone number to the provider in accordance with Art. 6(1)(a) GDPR before delivery of the goods for the purpose of coordinating a delivery date or announcing delivery, provided that you have given your express consent for this during the ordering process. Otherwise, for the purpose of delivery we only pass on the recipient’s name and the delivery address to the provider in accordance with Art. 6(1)(b) GDPR. The disclosure only takes place insofar as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery announcement is not possible.
 
Consent may be revoked at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.
 
– TNT
 
We use the following provider as transport service provider: TNT Express GmbH, Haberstraße 2, 53842 Troisdorf, Germany.
 
We pass on your email address and/or telephone number to the provider in accordance with Art. 6(1)(a) GDPR before delivery of the goods for the purpose of coordinating a delivery date or announcing delivery, provided that you have given your express consent for this during the ordering process. Otherwise, for the purpose of delivery we only pass on the recipient’s name and the delivery address to the provider in accordance with Art. 6(1)(b) GDPR. The disclosure only takes place insofar as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery announcement is not possible.
 
Consent may be revoked at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.
 
– UPS
 
We use the following provider as transport service provider: United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany.
 
We pass on your email address and/or telephone number to the provider in accordance with Art. 6(1)(a) GDPR before delivery of the goods for the purpose of coordinating a delivery date or announcing delivery, provided that you have given your express consent for this during the ordering process. Otherwise, for the purpose of delivery we only pass on the recipient’s name and the delivery address to the provider in accordance with Art. 6(1)(b) GDPR. The disclosure only takes place insofar as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery announcement is not possible.
 
Consent may be revoked at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.
 
– Jumingo
 
We use the following provider as transport service provider: Jumingo GmbH, Breslauer Platz 4, 50668 Cologne, Germany.
 
We pass on your email address and/or telephone number to the provider in accordance with Art. 6(1)(a) GDPR before delivery of the goods for the purpose of coordinating a delivery date or announcing delivery, provided that you have given your express consent for this during the ordering process. Otherwise, for the purpose of delivery we only pass on the recipient’s name and the delivery address to the provider in accordance with Art. 6(1)(b) GDPR. The disclosure only takes place insofar as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery announcement is not possible.
 
Consent may be revoked at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.
 
7.4 Use of payment service providers (payment services)
 
– Amazon Pay
 
One or more online payment methods of the following provider are available on this website: Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg.
 
If you choose a payment method of the provider for which you pay in advance (e.g. credit card payment), your payment data communicated during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6(1)(b) GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only insofar as this is necessary for this purpose.
 
– Apple Pay
 
If you choose the “Apple Pay” payment method of Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing is carried out via the “Apple Pay” function of your device operated with iOS, watchOS or macOS by charging a payment card stored with “Apple Pay”. Apple Pay uses security features integrated into the hardware and software of your device in order to protect your transactions. To authorize a payment, it is therefore necessary to enter a code previously defined by you and to verify it using the “Face ID” or “Touch ID” function of your device.
 
For the purpose of payment processing, the information you provide during the ordering process together with the information about your order is transmitted to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay in order to carry out the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the success of the payment.
 
Insofar as personal data is processed in the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6(1)(b) GDPR.
 
Apple retains anonymized transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was successfully completed. Through anonymization, any personal reference is completely excluded. Apple uses the anonymized data to improve “Apple Pay” and other Apple products and services.
 
If you use Apple Pay on iPhone or Apple Watch to complete a purchase that you made via Safari on Mac, the Mac and the authorization device communicate over an encrypted channel on Apple’s servers. Apple does not process or store any of this information in a format that can identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to “Wallet & Apple Pay” and deactivate “Allow Payments on Mac”.
 
Further information on data protection with Apple Pay can be found at the following website: https://support.apple.com/de-de/HT203027
 
– PayPal
 
One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.
 
If you choose a payment method of the provider for which you pay in advance, your payment data communicated during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6(1)(b) GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only insofar as this is necessary for this purpose.
 
If you choose a payment method for which we make advance payment, you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, where applicable, details of an alternative means of payment).
 
In such cases, in order to safeguard our legitimate interest in determining your ability to pay, we forward this data to the provider for the purpose of a credit check in accordance with Art. 6(1)(f) GDPR. Based on the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option selected by you can be granted with regard to payment and/or default risks.
 
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data is included in the calculation of the score values, among other things, but not exclusively.
 
You may object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
 
– Stripe
 
One or more online payment methods of the following provider are available on this website: Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland.
 
If you choose a payment method of the provider for which you pay in advance (e.g. credit card payment), your payment data communicated during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6(1)(b) GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only insofar as this is necessary for this purpose.
 
If you choose a payment method for which the provider makes advance payment (e.g. purchase on invoice or in installments or direct debit), you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, where applicable, details of an alternative means of payment).
 
In order to safeguard our legitimate interest in determining the creditworthiness of our customers, this data is forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6(1)(f) GDPR. Based on the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option selected by you can be granted with regard to payment and/or default risks.
 
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data is included in the calculation of the score values, among other things, but not exclusively.
 
You may object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
 

8) Web Analytics Services

 
8.1 Google Analytics 4
 
This website uses Google Analytics 4, a web analytics service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.
 
By default, cookies are set by Google Analytics 4 when you visit the website. These are small text modules stored on your device and collect certain information. This information also includes your IP address, which is however shortened by Google by removing the last digits in order to exclude direct personal reference.
 
The information is transmitted to Google servers and processed further there. Transfers to Google LLC based in the USA are also possible.
 
Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activities for us, and provide other services related to website use and internet use. The IP address transmitted and shortened by your browser within the scope of Google Analytics is not merged with other Google data. The data collected within the framework of the use of Google Analytics 4 is stored for a period of two months and then deleted.
 
All processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. Without your consent, Google Analytics 4 will not be used during your visit to the website. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the “cookie consent tool” provided on the website.
 
We have concluded a data processing agreement with Google that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
 
Further legal information about Google Analytics 4 can be found at https://policies.google.com/privacy?hl=de&gl=de
 and at https://policies.google.com/technologies/partner-sites
 
Demographic characteristics
 
Google Analytics 4 uses the special function “demographic characteristics” and can use it to create statistics that make statements about the age, gender, and interests of website visitors. This is done by analyzing advertising and information from third parties. This makes it possible to identify target groups for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months.
 
Google Signals
 
As an extension of Google Analytics 4, Google Signals may be used on this website in order to generate cross-device reports. If you have activated personalized ads and have linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop the cross-device analysis, you can disable the “Personalized advertising” function in your Google account settings. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de
 Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de
 
UserIDs
 
As an extension of Google Analytics 4, the “UserIDs” function may be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6(1)(a) GDPR, created an account on this website, and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.
 
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
 
8.2 Microsoft Clarity
 
This website uses the web analytics service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA.
 
Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized user profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heatmaps), which show the duration of page visits and interactions with page content (e.g. text entries, scrolling, clicks, and mouse-overs). The pseudonymization generally excludes direct personal reference. No merging with clearly identifiable personal data collected in other ways takes place.
 
All processing described above, in particular the reading or storing of information on the device used, is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.
 
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
 
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
 
9) Retargeting / Remarketing and Conversion Tracking
Facebook Pixel for creating Custom Audiences
 
Within our online offering, we use the “Facebook Pixel” service of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”).
 
If a user clicks on an advertisement placed by us on Facebook, the URL of our linked page is extended by a parameter with the help of “Facebook Pixel”. After redirection, this URL parameter is then entered into the user’s browser by a cookie that our linked page itself sets.
 
On the one hand, this enables Facebook to determine the visitors to our online offering as a target group for the display of advertisements (so-called “Facebook Ads”). Accordingly, we use the service in order to display the Facebook Ads placed by us only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called “Custom Audiences”).
 
On the other hand, “Facebook Pixel” can be used to track whether users were redirected to our website after clicking on a Facebook advertisement and what execution actions they take there (so-called “conversion tracking”).
 
The data collected is anonymous for us, so it does not provide us with any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes.
 
All processing described above, in particular the setting of cookies for reading information on the device used, only takes place if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.
 
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
 
The information generated by Facebook is generally transmitted to a Facebook server and stored there; in this context, transmission to servers of Meta Platforms Inc. in the USA may also occur.
 
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
 
10) Page Functionalities
Google Web Fonts
 
This page uses so-called web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
 
When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly and establishes a direct connection to the provider’s servers. In this process, certain browser information, including your IP address, is transmitted to the provider.
 
Data may also be transmitted to: Google LLC, USA.
 
The processing of personal data in the course of establishing a connection with the font provider is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the “cookie consent tool” provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.
 
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
 
11) Tools and Miscellaneous
Cookie Consent Tool
 
This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies requiring consent and cookie-based applications. The “cookie consent tool” is displayed to users when they access the page in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be granted by ticking boxes. By using the tool, all cookies/services requiring consent are only loaded if the respective user grants the corresponding consent by ticking the box. In this way, it is ensured that such cookies are only set on the user’s device if consent has been granted.
 
The tool sets technically necessary cookies in order to save your cookie preferences. Personal user data is generally not processed in this context.
 
If, in individual cases, personal data (such as the IP address) is nevertheless processed for the purpose of storing, assigning, or logging cookie settings, this is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.
 
A further legal basis for the processing is also Art. 6(1)(c) GDPR. As the controller, we are under a legal obligation to make the use of technically unnecessary cookies dependent on the respective user’s consent.
 
Where necessary, we have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
 
Further information on the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.
 

12) Rights of the Data Subject

 
12.1 Applicable data protection law grants you the following rights vis-à-vis the controller with regard to the processing of your personal data (rights of access and intervention), whereby reference is made to the stated legal basis for the respective requirements for exercising these rights:
 
Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to be informed pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to revoke consent granted pursuant to Art. 7(3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.
 
12.2 RIGHT TO OBJECT
 
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.
 
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. FURTHER PROCESSING REMAINS RESERVED, HOWEVER, IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS.
 
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.
 
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
 

13) Duration of Storage of Personal Data

 
The duration of storage of personal data is determined by the respective legal basis, the purpose of processing and – where applicable – additionally by the respective statutory retention period (e.g. retention periods under commercial and tax law).
 
When personal data is processed on the basis of express consent in accordance with Art. 6(1)(a) GDPR, the data concerned is stored until you revoke your consent.
 
If there are statutory retention periods for data processed within the scope of legal or quasi-legal obligations on the basis of Art. 6(1)(b) GDPR, such data will be routinely deleted after expiry of the retention periods, provided that it is no longer required for contract fulfillment or contract initiation and/or there is no continuing legitimate interest on our part in further storage.
 
When personal data is processed on the basis of Art. 6(1)(f) GDPR, this data will be stored until you exercise your right to object under Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims.
 
When personal data is processed for the purpose of direct advertising on the basis of Art. 6(1)(f) GDPR, this data will be stored until you exercise your right to object under Art. 21(2) GDPR.
 
Unless otherwise stated in the other information in this statement regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.
 

14) Use of Artificial Intelligence (AI)

 
We use technologies based on artificial intelligence (AI) to improve the performance, efficiency, and quality of our services.
 
AI-supported systems may in particular be used for:
 
processing and prioritizing customer inquiries,
analyzing usage behavior on our website,
optimizing our products, services, and communication.
 
In this context, personal data may be processed to the extent necessary, such as contact data, communication content, usage data, or technical information.
 
The processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in efficient customer support, improving our services, and providing a user-friendly experience.
 
We ensure that the use of AI systems does not result in solely automated decision-making within the meaning of Art. 22 GDPR that produces legal effects or similarly significantly affects you.
 
If external service providers are used in connection with AI-supported processing, this is done in compliance with the applicable data protection regulations and – where required – on the basis of data processing agreements.